The entertainment industry is going through a radical change. If we see as per statistics, 28% of consumers majorly preferred to watch a movie for the first time, whereas only 15% preferred streaming. Post-2020, when COVID-19 completely devastated theatres, adults preferred going to movie theatres only 15%, whereas 45% preferred choosing to stream. Thus in this blog, we are going to talk about how streaming platforms are revolutionizing the entertainment industry.
Streaming services majorly facilitate the distribution as well as production of diverse content. Streaming platforms can take on unknown and unique projects since they are not limited to traditional studio systems. Since more and more people are choosing to view films online, traditional revenue sources are being replaced by new sources of revenue emerging, like subscription fees that can be customized as per the interests of the viewers.
The following are some of the ways streaming services have impacted the entertainment industry
The Shift in Consumption
Streaming platforms have majorly affected the way people consume content, thereby allowing for on-demand access to a number of movies and TV shows. With this, there has been a decline in traditional TV viewership and a greater preference for OTT platforms.
Content Creation and Distribution
Streaming services now play a significant role in content production and distribution by making their own original TV series and films. Since streaming services frequently provide greater creative flexibility, a wider variety of genres, and different storytelling formats, this has created new options for filmmakers and content producers.
Providing Personalized Recommendations
Majorly, streaming platforms use certain algorithms to understand the viewing habits of users and provide certain recommendations as per their preferences. This feature essentially helps users to discover new content as per their interests, enhancing their experience.
Diverse Programming and Original Content
Most streaming platforms today invest quite heavily in creating original content, thereby offering viewers a wide range of high-quality programming. Thus this has essentially opened doors for innovative content as well as unique storytelling.
With the help of streaming platforms, content is now accessible to viewers all over the world. As a result, there are now more chances for international content producers to share their work with a wider audience, promoting cross-cultural dialogue and storytelling variety.
Disruption of Traditional Distribution Models
By reaching customers directly and obviating the need for middlemen like cable or satellite providers, streaming platforms have put established distribution models to the test. As a result, content producers now have more freedom and authority, and prospects for independent filmmakers and smaller production businesses have increased.
Data-driven Insights and Analytics
Today streaming platforms collect huge amounts of data. Now this data is based on user behaviour, viewing habits as well as preferences. This data essentially helps content developers as well as platforms to make informed decisions regarding the audience as well as content development.
Thus we can say that streaming platforms are revolutionizing the entertainment industry, empowering content creators and viewers.