Attendee Suite is a white-labeled, custom-branded website. It functions more as a marketing and sales platform rather than being an enterprise video conferencing tool. It does offer live video streaming services. Explore the different event types and their descriptions that can benefit by using Attendee Suite. Case study scenarios illustrate the use, application, and benefits derived. It could be concluded that companies that are not data center intensive don’t necessarily need to own their data center. Companies that are not video studio intensive don’t necessarily need to own their own video studio. The best way to offend an existing and prospective attendee is to promise a thousand “live” cameras with unique trade-show leads as their endpoints and then have just one or two Saturday Night Live kind of cameras and compound the disappointment of the attendees with the lack of any event support and services available on the Web.
The conference, exhibition, and event industry is moving to another evolutionary stage and is embracing live event video streaming at its core. It is disruptive technology that is changing the way people host, manage, and monetize events. More importantly, because of broader online reach and inbound lead marketing opportunities, making live event video streaming an essential part of the events industry. Event planners that can’t meaningfully integrate live video streams into their events are potential risky event planners, and conference, trade show, and incentive event sites that don’t meaningfully support live event video streams are event venues at risk.
1.1. Background and Significance of Live Event Video Streaming Services
Introduction Since the 21st century, with the popularity and maturity of the internet, social development and changes have closely related to technological advancement. With the rapid development of smartphones, networks, and video streaming technologies, live event video streaming services have emerged, enabling users to share their lives at any time, anywhere, and to interact through their comments. Meaning, live video streaming services have been applied in various fields such as social networks, gaming, e-commerce, and television broadcasting, to establish the industry’s revenue model and monetization. Since 2020, with the impact of the COVID-19 pandemic, live video streaming services have facilitated the entertainment and education industries to bring live performances, concerts, exhibitions, press conferences, and classes to the front of online and generate subsidies or economic benefits for the participation of members not on the scene. Such members were viewing the live event through large-screen displays or computers at home.
Evolution of Live Event Video Streaming Services
In addition to improvements in hardware and software capabilities, the increasing capability of internet infrastructures in terms of speed and penetration has driven the definition of new communication service architectures such as the GÉANT project. The GÉANT backbone network currently links 40 national networks across Europe, using 13,000 kilometers of dark fiber, with 1100 GE circuits connecting 32 points of presence and 200 edge sites. In this new context, increasing numbers of individuals are able to access media archives and services like Netflix, Amazon, or Hulu demand through the internet. While the high quality of the event streaming services proposed by these platforms has contributed to increasing the importance of video delivery over IP, web-based platforms and services have gained popularity in the market thanks to their flexibility, immense reach, and low development costs.
We begin by describing the evolution of live event video streaming services. Until the late 1990s, video streaming and broadcasting were the domain of television and film production professionals, with high capital cost and technological complexity hindering most players from entering the field. Previous video streaming solutions required considerable staff work and capital planning. However, the digital revolution and improvements to network communications standards, such as the adoption of Hypertext Transfer Protocol (HTTP) and gradient compression encoding, have allowed amateur producers and event planners to start creating vast online video contents.
Historical Development
Now, the current state of live event video streaming may be modest, but do not be fooled—the revolution has begun. Just a few rapid strides have been taken along the path of what can become—indeed it may have already become—a significant change in the way that events are managed for those people who have both the interest and the money to participate in that event. (OK, to paraphrase our friend Yogi, it’s a revolution until it implodes.) Whether it be a concert, a keynote, or a family event—the growing trend in live event broadcasting and archiving is a tsunami that is now overwhelmed only by how soon it will be ubiquitous. At first, it looks easy: rent a camera, sit it in front of a stage, and focus audio there. But the cost of the crew is only the beginning; it is the choice of how to deliver that program—that—like a tent meeting, is the attraction.
The word “seminar” used to conjure images of light floods, circus-sized auditoriums, and stiff presentations. But that was in 1993. Fast-forward to 2012 and social media-optic technology, and—voila!—the same word now brings to mind UStream and other live video event sites, and brings those events right into wherever you happen to be! When referring to live event video, the descriptor “on the internet” already seems passé. For to describe how technology is revolutionizing how we attend an event (whether across state, country, or globe) should remind one of those futuristic television programs and movies—where technology is advanced to the point where people attend events from home. (Has the future happened, yet?)
Key Technological Advancements
Streaming utilizes a number of internet protocols and enhances internet delivery, including basic internet protocols, efficient transfer of information between the sender and receiver of web-based data, and security protocols. Video encoding for HTTP-optimized streaming is done by matching recommendations to device configurations. Common delimiter codes are used for compatibility when delivering stream requests over Apache servers. Event participants are authenticated using unique verification tokens embedded in the broadcast event URL to ensure that only those who possess valid tickets are able to attend virtual events. However, this has security implications, such as the ease through which URLs can be shared to non-ticket holders to access event streams. The choice of streaming service provider can also impact live video event streaming capabilities across various devices, with some services having restricted support for mobile streaming across different operating systems.
Different standards, such as Illumination Change Analysis (ICA), can be deployed to identify and respond accordingly to light changes in event live streaming. Mobile transcoders using FFMPEG, deployed on Linux operating systems, ensure that users with devices that do not support the mobile streaming format can view the live stream without experiencing playback issues. Mobile app development to support live event streaming is done according to user preferences and incorporating features that make it easier for the user to enjoy the experience. Automated audio transcoding to web-compatible codecs enhances user audio experiences across various devices. There is also enhanced user data management through the integration of convenient ticket management functionalities on the event streaming platform and leveraging user sign-up APIs available on the web.
Benefits of Live Event Video Streaming Services
There are also several principle benefits to using a live event video streaming service. Set-up of streaming video can be within minutes for a pro. Immediate access to additional programs and workshops with software which simplifies web support and provides high-quality video encoding. Internal URL for content after streaming – instantly accessible after the event. Incorporated interactivity with real-time comments and surveys, advertising/graphics placement and design during a loop. Possibility suggestions for the series or seminars, automatic parallel processing, and near-instant archiving for monetizing your recorded event. The addition of intelligent hosting services. You also need to find out how the professional video company manages the distinct testing. Find out what kind of equipment the supplier is using – a good provider will use a variety of weapons, optics, stabilizers, enhancements, expert ceramics, and dedicated stills.
Live event video streaming draws in and engages more attendees than any other content. In fact, live streaming has the power to excite, reveal, and raise the audience above and beyond. But just in case you require some persuading as to the swing the approach is to offer for an event or occasion, here are some of the many profits to be extracted from using a first category live event video streaming service. Increased revenues and attendance, global reach, analytics, market the video and written content, understand and magnify your social influence, understand better what is most important about your event and focus your resources and energies there, and incorporating metadata for searches to begin.
Wider Audience Reach
Using mixed methods and three case studies from very different sectors of the event industry, this research reveals that video streaming services can enable offsite audiences to experience the event, generate out-of-sequence social media interest that enhances the event experience for onsite attendees, and generate significant additional income for the event producer. Combined with recorded content, these services have the potential to grow attendee numbers until demand to attend live events in person is exhausted. Only then might the event segmentation revenue – price discrimination – be compromised.
The impact of live event video streaming services on the event industry is not limited to accessibility. As discussed, traditional livestreaming of educational content at academic venues without consideration of widening access does not maximize their impact nor attain the potential audience. This insight transcends to other event industry sectors that can also deliver an enhanced impact. Additionally, the wider access and audience, plus the nature of modern video streaming services, overcome some major factors that have resided beyond the control of events. If venue limitations or visa restrictions are important and yet are overcome, this may not necessarily result in fewer people visiting the specific event. It may generate such additional interest or more wide-ranging publicity that all venues remaining have a greater number of visitors too.
Increased Engagement and Interaction
On the other hand, the participation of the audience is affected by two other aspects: the education level of the audience and the mode of transmission used. However, a large number of live event organizers have ignored these two aspects. Topics referred to in varying theme settings show the significance of the transmission and service modes in determining the level of engagement and interaction of various activities. Two-way video conferencing and one-way webcasting will not be able to meet the needs of audiences of diverse capabilities, which can be ascertained from the difference in service target of CODERSOR and InFocus Corporation. The mode of service provided by Yeechat, Veodia, Paltalk, Adobe Connect, and Luztheon demonstrate that interactivity is feasible with the proper deployment of technology. At the 24th Taiwan Golden Melody Song Festival, their implementation of real-time Internet broadcasts revealed that audio-visual interaction is viable when implemented by leveraging established digital networks.
In a live event with a typical audience, engagement is directly regulated by the real-time experience, which largely determines the participation and involvement of the audience. Furthermore, during live events, participation and feedback from the audience serve as parameters for the host to adjust the program. However, prior to the deployment of live event video streaming, the engagement of the audience was limited to discussions and polling in the most basic form. There was also no way for the audience to interact in real-time. The addition of social media and chat rooms has extended such guest services in a defined way. Since the development of live event video set-top box appliances during the dot-com era, there has been no transformation in the mode of audience participation. Indeed, there has been no breakthrough in the mode of audience participation in recent years, namely the ability to provide two-way real-time interaction.
Challenges and Limitations
When trying to get the right live stream quality, it’s essential to be aware of several limitations of event venues. It is not easy to ensure a stable internet connection, and sometimes the bandwidth is not sufficient to provide a high bit rate video properly. Inside the venue, uncontrollable wireless traffic is a significant issue. There are too many mobile devices, including smartphones and tablets, that interfere with radio-frequency propagation, making the radio channel difficult to predict and manage. In order to fix these limitations or minimize their impact, it’s fundamental to plan the service and test efficiently the real wireless scenario before the beginning of the event.
The live event video streaming service has evolved through the years. When we look at the challenges of live event video streaming services, we must refresh our mind through services, technology, and limitation standpoint. Real-time video streaming services provide immeasurable benefits. However, there are multiple challenges involved in the real-time video streaming for live events. A streaming video has extraordinary growth throughout the years in industry and research, and many studies have focused their efforts, especially in standard definition (SD) and high definition (HD).
Technical Difficulties
The presentation of your content should be more attractive than the face-to-face audience. So it would be a simple way for anyone interested in the event to attract Internet access by providing 50 different communication channels with the server. The video quality should adapt to the changing network bandwidth due to the number of requests, internet downtime, and download interruptions. Adaptive streaming is the essence of a good PC and mobile Megavideoconferencing service design. Finally, it is also important to avoid overuse of the broadcast server. It’s important to keep in mind that during the broadcast, millions of viewers are trying to connect to the server at the same time.
The most criticism about live streaming is the technical difficulties that occur during the real-time broadcasting of video to the Internet. The main concern of the audience is related to the low capacity of the servers to handle a large number of online accesses at the same time. The waiting minutes for downloading the visual presentation can be very irritating to the audience. So, it would be very important to install a shared pool of servers, where the load of different servers is balanced in real time and the requests of all the accesses are distributed to the available servers with the capacity to provide more bandwidth. Investing in the best technology of Internet routing to the server can guarantee an uninterrupted watch of the event for the audience.
Monetization Strategies
The profit and loss part of a monetization model is commonly used. This involves fixed and marginal costs, stock costs, and gross profit margins. Many business models are also possible in video streaming. It involves options for monetizing subscriptions, product sales, advertising purchases, or a combination of these. Oligopsony or monopsonist retailers use their collective influence to appropriate lower purchase prices in the production or distribution process.
This section provides an overview of video streaming revenue models, analysis, and practical recommendations. Video streaming monetization is a game in itself, with many unique features that are detailed in the later discussions. Such features include partnership-building opportunities, user interaction, data use, and low contribution costs. Monetization models differ in many ways. Some users request video content that a company needs to purchase from third parties since they do not produce video. The negative costs are at the center of this thesis.
Future Trends and Innovations
Organizations can collaborate and cooperate in organizing various events for attracting performers and audiences from diverse domains. We also expect event management to increase technology utilization, developing and utilizing strategies featuring immediate live streaming access and video streaming capability. Another trend would be for event managers to ensure the organization of relevant events and deliver the required multimedia services demanded by federated establishments. To reduce the learning curve, reusable tools and artificial intelligence guidelines can be developed, available to assist in the introduction of live event video streaming solutions for real-time events.
As internet coverage becomes more widespread with the increasing mobile broadband population, in the near future live event video streaming will continue to gain popularity across the globe. It is obvious that live event video streaming is quickly gaining momentum and is currently transforming the way people communicate. Recent advances in technology are making live event video streaming services accessible to a wide range of consumers with achievable qualities, although there are some technical and engineering challenges that need to be addressed to support a smooth, efficient and effective service. At the event management level, we expect AI algorithms to be developed using performance data trends insights from previously programmed events. Such information will be used to implement event introduction of various event facilities and opportunities.
Enhanced Interactivity
Leads of event broadcasting services have detailed checklists for the smooth running of presentations, Q&A sessions, and polls. During the broadcast, engineers must be on-site at the forum with the main room, where they are directly involved in answering questions from employees and initiating various video broadcasting options. The new capability analysis in existing live event video streaming services should help organizers unlock the potential of such services for creating more value for participants in all live events. Only provided by this type of evaluation, specific service features can be selected for future research and development, positioning them during planning to form a unique value proposition on the market based on the innovation level.
Among the additional features of professional live video streaming services are interactive tools that allow organizers to conduct Q&A sessions with in-person and remote participants, as well as distribution of polls with real-time results in a broadcast. In corporate communication, both large and small companies use such features to interact with staff working in remote locations. For example, poll results and synthesis can be shown on the streaming screen with interactive dialogue with employees after each slide or part of the presentation. This helps to make video streams with executives more informative, interesting, and engaging. Also, there are features for real-time translations to multiple languages, adding closed captions, or on-screen visual information like unique LiveID, location, etc.